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Are your prices where they should be?

Published on May 11, 2010 By Small Business Marketing Ideas

I know I’ve touched on this topic before with the post Learn from an ex-FBI Agent!. However, I just had to tell this story of a new business owner from a while back who was only in business for just a few months. Let’s call her Betty (real person, fictitious name). And believe me, when [...]

Learn from an ex-FBI Agent! (Part 2)

Published on February 22, 2010 By Small Business Marketing Ideas

If you haven’t done so already, read part 1 to this post. Where you set your prices can actually make or break your business. When starting out, most companies cripple themselves by trying to be the low-price leader. This is a naive way of thinking. First of all, the right way to set your prices [...]