Maybe you read Matt Cutts’ blog article about the decay and fall of guest blogging posted earlier this afternoon. I’m not going to repeat or summarize what he had to say, but I did want to point out that he backtracked a bit from his “guest blogging is done” point of view.
Beep, beep, beep… Back it up!
In clarification, Matt added the following paragraph some time after the original post:
“It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.”
Matt’s talking about guest blogging for search engine optimization purposes.
If you take his words literally (like my five-year old takes mine), you would assume that up until this point it was okay to guest blog for SEO purposes.
Of course not! It never has and never will be. And that goes for any type of content created for the internet… videos, articles, images.
It’s my belief that any and all content should be created for the end user FIRST. Then if Google likes it, all the better.
Truth be told
A couple of years ago, I would have worried about this “news” and how I was going to mitigate the change. These days, it doesn’t bother me at all because I care less and less about what Google thinks as time goes on.
Ironically, the less I worry about Google, the more Google likes my stuff. How ’bout that?