MozCon 2014!

MozCon 2014 is quickly wrapping up for the year and I can’t wait to get back to the office to implement some of the new strategies and ideas presented at this years MozCon.  

This was just the invigorating jump I needed to stimulate me and everyone else back at Inbound Systems!

There was so much to see, do, and experience that I’m running on information overload…the great ideas are just spewing out!  Find out more of what I saw, heard, and experienced here:

MozCon 2014 Review

MozCon 2014 Seattle

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Inbound Marketing Statistics

Still not sure about inbound marketing for your business? Well, here are some interesting inbound marketing statistics that you may or may not have been aware of…

  • 86% of people skip tv commercials
  • 200 million people have registered for the FTC’s Do Not Call List
  • Companies that blog get 55% more visitors and 88% more leads
  • Social media has a 100% higher lead-to-close rate compared to outbound marketing
  • 44% of direct mail never gets opened
    Average time spent on social mediaTwitter recommendation percentageTime spent on Facebookinbound v outbound lead costRelevant email drives more revenue

Sorry about not sourcing these. I just had them written down from some random research I did and thought they were still useful and eye-opening enough to share.


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What is Inbound Marketing?

For nearly a decade, inbound marketing has proven to be the most effective means of getting new customers, patients, and clients online.  But you may be asking yourself, what exactly is inbound marketing?

Inbound marketing is a term that’s been around for several years now in the internet marketing world. Lately, it’s becoming more and more mainstream.  Simply put, inbound marketing is an integrated approach to marketing consisting of 3 critical components: content, optimization and publication.

To illustrate the tactics that may be used to implement inbound marketing, take a look at my spin of the following graphic:

What is inbound marketing?

As you can see, inbound marketing requires the use of a wide variety of tactics, not just one or two.

And, I would add, not every inbound marketing tactic needs to be online. I believe publishing books, in-person seminars and PR work are effective offline.


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My Inbound Marketing Triangle

As noted in my earlier blog post, inbound marketing is a combination of three critical factors, Content, Optimization, and Publication.  Here is a more in depth look at these facets of the inbound marketing triangle.

Inbound Marketing Triangle#1 Content

Content really is king and here, quality trumps quantity every time.  The content used needs to be original, engaging, entertaining, educational, interesting, and sometimes even controversial.

#2 Optimization

This is where you make your content shine.  Just be sure to optimize for your target audience first and then Google, Bing, and other search engines.

#3 Publication

Now share all your great content with your audience!  This could include posting to your website, blog, social media profiles, YouTube channel or any of the 100’s of local directories found online.  You want to ensure to publish your content where your audience is hanging out online to get the most engagement possible!


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Inbound vs. Outbound Marketing

With so much information available regarding inbound and outbound marketing, it can often times be difficult to readily distinguish between the two.  Below is a helpful table comparing some of the features of both:

1 Way Communication 2 Way Communication
Prospects Are Sold To & Pushed Prospects Are Entertained / Educated
Little Or No Value Is Added Added Value Is Given
Interrupting Conversational
Antiquated Evolving
Short Life Cycle Long Lasting
Prospects are Sought Out Prospects Come To You
Prospect’s Interest Is Bought Prospects’ Interest Is Earned

Now you may find yourself asking, does outbound marketing still work?  Yes, yes it can! Inbound marketing is becoming more important and effective compared to outbound marketing.  Really, implementing both in conjunction with each other is ideal.



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