Better Visibility With Secured Signals?

In a push to increase better-online security, Google is giving websites that have an SSL 2048-bit key certificate, more commonly known as a website with an HTTPS URL, better visibility in the search engine rankings.

Inbound Systems Secured Lock

Google wants to “encourage all website owners to switch from HTTP to HTTPS to keep everyone safe on the web” and in doing so, secured websites will be given a small ranking benefit, but only classified as a “very lightweight signal” within the overall ranking algorithm.

Google states that this benefit carries “less weight than other signals such as high-quality content” and has an impact of “fewer than 1% of global queries”.

Should You Be Concerned With Jumping to HTTPS?

Because this has long been rumored, I wasn’t totally surprised when Google made their announcement a few days ago, but I do have a cause for concern from an optimization standpoint.

My concern on this matter is the speed of the web may be affected due to everyone’s push in getting every page secured to boost their rankings. The speed of a website is already something that Google categorizes in its algorithm standings.

There are steps you can take to ensure that your traffic won’t suffer when making the switch from HTTP to HTTPS, though. First, you will need to make a concerted connection with Google to let them know you have moved your website from an HTTP setting to a HTTPS.

Google has stated they will release more documentation and information on this matter later, but for now they are providing us with a few tips.

  • Decide the kind of certificate you need: single, multi-domain, or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Check out their Site move article for more guidelines on how to change your website’s address
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of your pages by search engines where possible. Avoid the noindex robots meta tag.

What Do You Think?

From an overall standpoint, this could be a very good thing because everyone’s web browsing will be more secured. On the other hand, we could potentially see a decline in web speed, due to everyone’s effort to secure their pages for better-online visibility.

From our standpoint, speed is a heavier factor for Google then a secured domain. However, this could potentially change based on reviews and feedback from this recent update! We will definitely be keeping an eye out for any more news from Google.

To Your Marketing Success!


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From Coast to Coast…

This summer has been a busy one for me at Inbound Systems! Just last month I was attending MozCon 2014 in Seattle, Washington learning new and innovative ideas to with inbound marketing.

Now I’m across the country in Miami, Florida to speak at the Marketing Mastery Forum at the Biltmore Hotel. I sure have been everywhere this summer!

The Marketing Mastery Forum is sure to spur new ideas and positive change amongst the attendees with an impressive speaking line up of industry experts.

Other than myself, the experts speaking at the event range from Tom Feltenstein, Former VP of Marketing for McDonald’s to Richard Seppala, the ROI Guy.

To get more information on the Marketing Mastery Forum visit the site here.

Stay tuned for a wrap up of DMC’s Marketing Mastery Forum from me later this week…

To Your Marketing Success!


Biltmore Hotel, Miami FL

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MozCon 2014!

MozCon 2014 is quickly wrapping up for the year and I can’t wait to get back to the office to implement some of the new strategies and ideas presented at this years MozCon.  

This was just the invigorating jump I needed to stimulate me and everyone else back at Inbound Systems!

There was so much to see, do, and experience that I’m running on information overload…the great ideas are just spewing out!  Find out more of what I saw, heard, and experienced here:

MozCon 2014 Review

MozCon 2014 Seattle

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Inbound Marketing Statistics

Still not sure about inbound marketing for your business? Well, here are some interesting inbound marketing statistics that you may or may not have been aware of…

  • 86% of people skip tv commercials
  • 200 million people have registered for the FTC’s Do Not Call List
  • Companies that blog get 55% more visitors and 88% more leads
  • Social media has a 100% higher lead-to-close rate compared to outbound marketing
  • 44% of direct mail never gets opened
    Average time spent on social mediaTwitter recommendation percentageTime spent on Facebookinbound v outbound lead costRelevant email drives more revenue

Sorry about not sourcing these. I just had them written down from some random research I did and thought they were still useful and eye-opening enough to share.


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What is Inbound Marketing?

For nearly a decade, inbound marketing has proven to be the most effective means of getting new customers, patients, and clients online.  But you may be asking yourself, what exactly is inbound marketing?

Inbound marketing is a term that’s been around for several years now in the internet marketing world. Lately, it’s becoming more and more mainstream.  Simply put, inbound marketing is an integrated approach to marketing consisting of 3 critical components: content, optimization and publication.

To illustrate the tactics that may be used to implement inbound marketing, take a look at my spin of the following graphic:

What is inbound marketing?

As you can see, inbound marketing requires the use of a wide variety of tactics, not just one or two.

And, I would add, not every inbound marketing tactic needs to be online. I believe publishing books, in-person seminars and PR work are effective offline.


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