Obviously, some online reviews are fake.
According to a 2012 report from Gartner Research, “between two and six percent of online reviews are fake or deceptive.”
Jenny Sussin, a Gartner analyst and co-author of the report, found that, “In the hospitality industry, you are more likely to see bookings go up when you have better ratings. For restaurants, a half-star increase in the review average can cause 7:00 pm bookings to go up 30 to 49 percent.”
Based on that research, why doesn’t every business post fake reviews? Because it’s unethical and…illegal! Yes, it is actually monitored by the Federal Trade Commission.
Google has implemented keyword encryption! What does this mean? Basically, Google isn’t going to reveal the keywords visitors use when arriving at your website from it’s search engine. By the end of this year, Google has planned to encrypt ALL keyword data, with the exception of clicks on Adwords pay-per-click ads (ironic, huh?).
These days much of the reporting for search optimization campaigns is still based on Google’s keyword traffic data. Depending on which survey you look at, Google has approximately 2/3 of the search engine market share. As a result, there really isn’t a great alternative to the data that Google used to provide.
Ironically, the changes coming from Encrypted Search actually have little to do with the effectiveness of inbound marketing campaigns. Inbound markeitng is still THE essential service for entrepreneurs and businesses that want to get more traffic to their website from Google.
Much of this change is being brought about by Google’s new search algorithm called Hummingbird which focuses on “conversational search.” Think of looking up directions on a mobile device while driving. You ask it to tell you where to go. A conversation.
This is the biggest overhaul Google has had in a very long time and we are excited to see what it brings!
As more consumers gravitate towards mobile devices, desktop screen sizes can no longer be the only design standard for website visitors. Sales in PCs are drastically set to decline with increases in sales for tablets and mobile phones. So, it’s important to know the difference between these two terms.
A responsive website does exactly what it sounds like it does – it responds to the screen dimensions of the device or browser that it is being viewed on. Whether accessed on a 13” laptop or an iPhone, a responsive website scales to fit any screen size.
A mobile website is a second version of a website that is revealed only when a website is visited through a mobile device. Sensing a mobile browser, a mobile version of a website will appear automatically if a user is attempting to access a site on their mobile device.
Google’s main priority is to provide quality and relevant content to their users. Google rewards sites with more traffic if they offer valuable content and are intuitive and easy to use.
What does Google prefer?
Google recommends using a responsive website instead of a separate dedicated mobile page because it is a built-in feature that is then native to that website.
Since the launch of the Google “Local Carousel” in June, everyone has been trying to get into this prime space! A recent extensive study found 3 main factors for getting into this limited area.
1. Google reviews quality and volume.
2. Distance and travel time to the local city center.
3. Google is weighing results on a nuanced understanding of queries and inferred user intent.