Aug 10
31
Marketing Ideas Are Worthless
How time flies! I can’t believe August is over.
Anyway, down to business with a quick post. I just want to share a small business marketing experience I had recently. A friend of mine has his own business and was struggling just to sell his flagship product. He had a good quality product and offered great service. He even had an ultra low (yet temporary) price on this product, yet nobody was buying it.
Not only this dumbfound him, but I was confused that with such a great value why nobody was buying it.
The Marketing Idea
As him and I were talking about possible solutions at a networking meeting, an acquaintance of ours joined the conversation. We caught him up to speed and he threw out a marketing idea.
Basically, he suggested asking people for a small deposit which would lock in the temporary low price. It would also allow them to show a little bit of a commitment until the final details of the purchase were solidified. For this product I thought it was a good suggestion.
To reinforce his idea, our acquaintance then said, “I’d do it!”
“Ok, you’ve got yourself a deal,” I said without hesitation. What better way to see how good of a marketing idea it was, then to try it right there on the spot?
Our acquaintance smiled and kind of chuckled. “On second thought…” No, he didn’t end up placing a deposit with my friend.
The Lesson
Take your experience and knowledge into consideration. Ask for opinions from your spouse or friend. But, in the end, marketing ideas are just that, ideas.
Even more so, marketing ideas are worthless unless you try them out and implement them.
So, if you have any marketing idea collecting dust in the back of your mind, it’s not going to do you any good unless you take action! What are you waiting for?
~Brodie
I’ve gotta be honest with you. I’ve been dreading writing this post and feel I’ve backed myself into a corner with this 3 part series.
If you can’t tell already, I’m NOT a fan of Facebook as a marketing strategy. Honestly, who is? I consult small businesses on a daily basis and have yet to hear 1 success story about marketing on Facebook.
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Twitter…
I’m torn on this one, really.
What do you think? In fact, I’d really like to know your opinion so please share it in the comments below.
Anyway, there does happen to be several examples of why I believe Twitter IS one of the good small business marketing ideas. Here they are
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Tweet this.
Facebook me!
Are you a blogger?
If you’ve read my other posts you’ll realize I don’t like marketing unless it makes a profit – or at least a profit that I can track.
So where, you ask, do I stand on social media? Is it- or CAN it- be profitable? What I’ve decided to do is list the major social media strategies one by one and divulge my humble opinion about their effectiveness and profitability
First up, blogging. Here it goes
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May 10
21
Be specific, really specific
I guess you could consider this a “sister” post to one from a few weeks ago titled Why you should KISS much more often (worth reading).
To me, being specific in marketing has a direct correlation with the profitably of a marketing strategy. Isn’t this a good enough reason to be specific?
As a marketing company here in Boise we are always consulting our clients to do this more in their advertising, collateral, web pages and other company materials.
Now don’t get me wrong, I’m not talking about
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