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Can social media be profitable? Part 3: Facebook

Published on July 28, 2010 By Small Business Marketing Ideas

I’ve gotta be honest with you. I’ve been dreading writing this post and feel I’ve backed myself into a corner with this 3 part series. If you can’t tell already, I’m NOT a fan of Facebook as a marketing strategy. Honestly, who is? I consult small businesses on a daily basis and have yet to [...]

Be specific, really specific

Published on May 21, 2010 By Small Business Marketing Ideas

I guess you could consider this a “sister” post to one from a few weeks ago titled Why you should KISS much more often (worth reading). To me, being specific in marketing has a direct correlation with the profitably of a marketing strategy. Isn’t this a good enough reason to be specific? As a marketing [...]

Why you should KISS much more often.

Published on April 26, 2010 By Small Business Marketing Ideas

No, I’m not talking about kissing somebody. With “KISS” I’m referring to the acronym Keep It Simple Stupid (or for the more G-Rated version, Keep It Simple Silly). You’ve probably heard this expression before. Anyway, this is really great advice to live by in just about all aspects of life. So how then does it [...]