This is Money Making Marketing Minute. I’m your host, Brodie Tyler! And today I’m going to reveal Facebook’s secret to growth. As you are probably aware, Facebook is one of the fastest growing websites in the nation and they’re accumulating users at a rapid pace. Just the other day I was at a conference listening to Alex Schultz, the head guy of Facebook’s growth team. So he’s in charge of making Facebook bigger.
What he revealed was very interesting… He said that 75% of their resources are used on retaining their users… retention! That’s an amazing figure. That’s a lot more than I thought it would have been.
So, what does that say? If Facebook is devoting 3/4 of it’s resources on retaining its users, you should probably do the same for your company and your customers. Do whatever you can to retain the customers that you have. The old saying goes… it’s easier to retain a customer than to find a new one. So, do newsletters, keep in contact with them, send out thank-you notes, do whatever you can to retain your customers. I hope you liked this video and I’ll see you on the next one!
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This is Money Making Marketing Minute! I’m your host, Brodie Tyler. Today’s topic is about claiming your brand in the search engines. There might be time when customers will go to the search engines like Google or Bing and type in your company name, and not find you. If this is the case, then that’s a problem!
So what I want you to do today is take a minute, go to Google, type in your company name and click search. What you should find there, is your business listed in the number one spot, right here in the organic search results. You don’t want to be out-ranked by your competition, other businesses with the same name, or perhaps those website that publish complaints about companies. Whatever you do, optimize your website, point backlinks to it, or do whatever you can to rank for your business name right here in the organic search results.
As well, consider taking an ad out in the pay-per-click area. It might only cost you 10 or 20 cents per click, something cheap. But, you want to make sure you’re ranking there as well. If you do a search for Delta or Apple, you’re going to notice that they’re ranking in the pay-per-click area and the organic search results. So, if they’re doing it, you might want to consider doing it for your business. Thanks for watching, and I’ll see you on the next video!
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Welcome to yet another episode of Money Making Marketing Minute! I’m your host, Brodie Tyler. And I’m going to talk about why quality content matters so much.
First of all, quality content will engage your visitors. They will see that you know what you’re talking about, have a higher respect for you and your website, as well as stay on the website in reading the content a lot longer. This is very important.
The search engines also like quality content because that’s what they can read. They don’t know what your images say. They don’t know that you have an awesome design. And so they read the text on your website and base their ranking decisions on that text.
Let’s say that you have a website… you spent a lot of money on the design, making it look nice and pretty. And you’re pointing links to your website, which is a good SEO strategy. But your content right here… it sucks! If that’s the case, then it’s going to drag your website down. In the search engines you’re not going to rank as high, simply because you have sub-par content.
The idea is to create fresh and new content on a regular basis. That’s what the search engines like. One way to do it is with a blog. A blog is something that you can update as often as you want. So, I would suggest updating your website on a daily or weekly basis. If you can’t do that, if you’re busy, at least do it once a month so you have something new on your website. I hope this information helps and I’ll see you on the next video!
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This is Money Making Marketing Minute, and I’m your host, Brodie Tyler. This is a pretty cool video I have for you today. It’s the third installment of SEO vs. PPC, or search engine optimization vs. pay-per-click. Now, it’s not so much of a versus or an either or between the two strategies. It’s more of a, How can you use SEO and pay-per-click together to make more money.
Google likes to mess around with it’s search results quite a bit. You might have noticed that for a particular keyword you rank #3 one day, #5 the next day, and the next day #4. What they’re trying to do, a lot of times in this situation, is see where your website best fits into their search results.
Let me give you an example. Let’s say you’re ranked at #3 for your particular keyword and you get 200 clicks within the time that you’re there. Well when you’re competitor is at the #3 spot and they only get 100 clicks, what that means then is that Google is more likely to put you at the #3 spot on a more permanent basis, simply because you had a better click-thru rate… more people clicked on your listing.
So, the question is how can you improve that click-thru rate? How can you get more clicks? And one way to do it is to add an ad here in the pay-per-click area. By doing that, you’re doubling the visibility that your website has in the search results, which is good. And when you double the visibility you’re going to increase the chances that they’re going to click on your listing here in the organic search results.
It’s a pretty simple concept but very powerful. Simply add an ad here in the pay-per-click area and your organic search results will improve. It’s that simple! I hope you liked this video and I’ll see you on the next one.
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Welcome to Money Making Marketing Minute. I’m your host, Brodie Tyler. This is part 2 of SEO vs. PPC, or search engine optimization versus pay-per-click.
In the last video I gave a couple of reasons why I like pay-per-click more than SEO. It was a short video, simply because I like search engine optimization a lot more. And here’s why…
Number one, when a visitor goes to Google, types in their keyword and click “Search”, they get back these results. 82.1 percent of the time their eyes go here first. Studies have shown that their eyeballs bypass this advertising area and look at the organic results before anything else.
And when they finally make a decision to click on a listing, whether it be here or here, 75.4% of the time they click here… in the organic search results. So if you’re optimizing your website and doing good SEO, you’re going to be listed here and get more eyeballs looking at your website’s listing and get more clicks to your website, which ultimately means more traffic.
SEO in the long run, is going to be less expensive for you, partly because pay-per-click can be quite costly. There’s management costs, whether you do it yourself or hire out another company to do it. As well as each and every click that you’re paying for… a dollar, ten dollars or up to thirty dollars for each and every click. So it can get quite expensive if you’re doing pay-per-click.
With SEO, it’s also a more stable and longer term strategy. When Google makes changes to their rules, whether it be for SEO or pay-per-click, these rules have a more dramatic effect on the pay-per-click side than they do the SEO side. I have several clients who have lost the incomes from their businesses simply because they were relying solely on the pay-per-click ads. Google made a change to their rules and said, “We don’t like that keyword that you’re targeting.” “You can’t sell this product on pay-per-click.” They de-listed them from the pay-per-click area and my clients lost their business from that area.
So that’s why I like SEO more. It’s because that really can’t happen with SEO. It’s governed by a computer and as long as you adhere to the rules that Google sets for their search results, then you’re fine. They may make some changes and it might hurt you a little bit, but there’s nothing that says you can’t build it back up and rank here again. That’s why I like SEO more. Hopefully that makes sense. In a nutshell I believe it’s more profitable, which should be the number one reason why you should do any marketing strategy in the first place. Thanks for watching these videos and I’ll see you on the next one.
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