Can social media be profitable? Part 3: Facebook

I’ve gotta be honest with you. I’ve been dreading writing this post and feel I’ve backed myself into a corner with this 3 part series. If you can’t tell already, I’m NOT a fan of Facebook as a marketing strategy. Honestly, who is? I consult small businesses on a daily basis and have yet to [...]

Learn from an ex-FBI Agent! (Part 1)

I was talking with a friend yesterday and he was telling me a story about somebody he used to work with. This guy was retired from the FBI and afterward went into consulting and private investigation work.

After a while, he wanted to cut back on the hours he put into his business and to be more selective on who he took on as a client. Problem was, he just wasn’t sure how to do it.

Eventually, he decided to…