Welcome to Money Making Marketing Minute. I’m your host, Brodie Tyler. This is part 2 of SEO vs. PPC, or search engine optimization versus pay-per-click.
In the last video I gave a couple of reasons why I like pay-per-click more than SEO. It was a short video, simply because I like search engine optimization a lot more. And here’s why…
Number one, when a visitor goes to Google, types in their keyword and click “Search”, they get back these results. 82.1 percent of the time their eyes go here first. Studies have shown that their eyeballs bypass this advertising area and look at the organic results before anything else.
And when they finally make a decision to click on a listing, whether it be here or here, 75.4% of the time they click here… in the organic search results. So if you’re optimizing your website and doing good SEO, you’re going to be listed here and get more eyeballs looking at your website’s listing and get more clicks to your website, which ultimately means more traffic.
SEO in the long run, is going to be less expensive for you, partly because pay-per-click can be quite costly. There’s management costs, whether you do it yourself or hire out another company to do it. As well as each and every click that you’re paying for… a dollar, ten dollars or up to thirty dollars for each and every click. So it can get quite expensive if you’re doing pay-per-click.
With SEO, it’s also a more stable and longer term strategy. When Google makes changes to their rules, whether it be for SEO or pay-per-click, these rules have a more dramatic effect on the pay-per-click side than they do the SEO side. I have several clients who have lost the incomes from their businesses simply because they were relying solely on the pay-per-click ads. Google made a change to their rules and said, “We don’t like that keyword that you’re targeting.” “You can’t sell this product on pay-per-click.” They de-listed them from the pay-per-click area and my clients lost their business from that area.
So that’s why I like SEO more. It’s because that really can’t happen with SEO. It’s governed by a computer and as long as you adhere to the rules that Google sets for their search results, then you’re fine. They may make some changes and it might hurt you a little bit, but there’s nothing that says you can’t build it back up and rank here again. That’s why I like SEO more. Hopefully that makes sense. In a nutshell I believe it’s more profitable, which should be the number one reason why you should do any marketing strategy in the first place. Thanks for watching these videos and I’ll see you on the next one.
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Hey welcome to yet another episode of Money Making Marketing Minute. I am your host, Brodie Tyler.
SEO vs. PPC, or search engine optimization versus pay-per-click. Which is the better route for your business to take? Well, I may not be able to answer this question specifically for your business, but in this video and the next, I’m going to be giving you a lot of information so you can make that educated decision on your own.
I really like search engine optimization a lot more and here’s why. In another video I showed you this. If this is a web page, and this is Google’s logo up here, and you type in your search term and click “Search”, Google’s going to give you some search results back. Up here at the top are the pay-per-click ads. You also have some pay-per-click ads along the side. And in order to be placed here, you pay Google or Bing for every click that someone makes on your ad. You have the listing here, and they do a search, they click on it and Google charges you for that. Maybe a dollar, up to twenty-five dollars… whatever the case may be for the keywords that you’re targeting and your industry, you’re going to be charged for every single click. So that’s pay-per-click.
Down here, with search engine optimization you get listed in the organic search results. There are a couple of reasons why I like pay-per-click more than SEO. First of all, it’s very quick. In an hour you can have an ad campaign going and be listed on the first page of Google, Bing and Yahoo, simply by doing a pay-per-click campaign.
Number two, you can specify very specific parameters. Maybe you only want your ad to show up during your business hours of 9 to 5… or only at night… maybe it’s 24 hours. You can target specific keywords and specific time frames on your campaign. And that goes for the geographic area as well. The geo-targeting on pay-per-click campaigns is amazing. If you only want to target the residents living in the United States, you can do that. If you only want Florida residents, then you can target only Florida residents. Or maybe just those that live in the city of Miami. Perhaps you only want to target the homes within a 5 mile radius around your store. You can do that! You can do that geo-targeting with pay-per-click.
And that’s why I like pay-per-click over SEO. In the next video I’m going to give you the opposite. I’m going to show you why search engine optimization should be your preferred method of marketing on the internet. Thanks for watching this video and I’ll see you on the next one.
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Hi there! Welcome to yet another episode of Money Making Marketing Minute. I’m your host Brodie Tyler and I’m going to answer the question “Why SEO?” Well, I can give you a lot of reasons why you should be doing search engine optimization… in fact, 16.7 billion reasons. That’s how many searches occurred on the search engines last month alone – in just one month! And it’s increasing as time goes on.
Two thirds of the searches occurred on Google… 30% occurred on Bing and Yahoo. And so they pretty much own the search market. And that’s why we listen to Google and Bing and Yahoo so much when it comes to optimizing our websites is because they set the standards. They control 95% to nearly 100% of the market.
The trend now a days is going from the phone book to the internet for whatever you need. I live in Meridian, so if I need a plumber, I’m going to type in “meridian plumber.” I’m not going to my phonebook, in fact, I don’t think I own a phone book any more! I couldn’t tell you where it is! Verizon has reported the usage of their white pages dropping to 11%, so they’re not going to be printing the residential phone numbers in their Verizon phone books anymore.
Again, that’s the trend. If you can optimize your website according to what Google, Bing and Yahoo have set as the standard, then you’re going to get more traffic to your website. You’re going to generate more sales and ultimately be more profitable. I hope this helps! Thanks for watching this video and I’ll see you on the next one.
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Welcome to Episode 7 of Money Making Marketing Minute! I’m your host Brodie Tyler and I’m going to answer the question, “What is SEO?” I get this question asked to me a lot! And I think it’s applicable to answer it right now because in a couple of days I’m going to a very big conference with other gurus about search engine optimization. So, over the next couple of weeks I’m going to be sharing a lot of great and fresh and new information about SEO.
First of all, SEO stands for Search Engine Optimization. But what does that really mean?
Search Engines. Let’s take that first part. Search engines like Google and Bing… you go to their website, you type in the search box a keyword and then you click the button, “Search.” Well, Google and Bing are going to spit back some results and these results are called organic search results – or natural search results. And getting your website to rank up at the top of these search results is the Optimization part of SEO.
Google and Bing have set standards that they like to see in websites. And the more you conform to those standards, the better you’re going to rank.
There’s another section of results up here called PPC, or Pay-Per-Click. This is paid placement, where companies have paid Google and Bing to be there. So it’s completely different from SEO and there’s different advantages and disadvantages to doing these. I’m going to go over those in more detail later on as we do these videos so keep an eye out for them. Thanks for watching and I’ll see you on the next video!
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Welcome to Episode 6 of Money Making Marketing Minute. I’m your host, Brodie Tyler. And I’m going to be going over a powerful copy writing technique using the suffix -EST. So, in your company name, your slogan, maybe a headlines of your advertisements or letters, try to use positive words that end in -EST to describe your business.
For example, let’s say you clean houses, you want to use the word “cleanest.” Again if you’re a retailer, in terms of your inventory or whatever it is that you sell, you want to use the word “finest” or maybe “widest” in terms of what selection that you carry in your retail store.
Now, if you think about Disneyland… Their slogan is not “A Happy Place on Earth.” No, it’s “The Happiest Place on Earth” virtually eliminating the competition because no one can be happier than Disneyland because they are the happiest! That’s why I love this suffix and using it in my copy writing.
I’ll give you another example. Over the last year or two the 4G networks have been coming out. And Sprint advertised that they were the “first.” Not really -EST, but close enough. And then I think AT&T came or something like that and they were the “fastest.” I could be wrong on that one but I know T-Mobile was the other one. I think they might have been the “largest.” And so, they’re all using these words ending in -EST to describe their 4G network in order to stake their claim as the best, or the first, or the fastest, or the largest. So you get the idea. See how you can use -EST in your copy writing whether it be for a company name, your slogan or your advertising. Thanks for watching this video and I’ll see you on the next one!