Aug 11
10
How to Optimize Your Title Tag – Marketing Minute #15
Welcome to another Money Making Marketing Minute, I’m your host, Brodie Tyler. I’m doing something a little different with this video… I’m taking it to my computer. I want to show you something on the internet. What I’m going to be talking about today is optimizing your title tag.
Now, what is your title tag?
First, this is Google. Let’s do a keyword search for organic anti aging skincare. Now this is one of the keywords that I’m optimizing for one of my clients. You see she’s ranked as #1 for that search term, organic anti aging skincare. And this is her title. That’s what shows up. She’s the one that can alter or edit her title. Google picks up on that and that’s what they publish. So it’s very important if you’re targeting a specific keyword to put it inside your title tag because that’s what Google reads.
Let’s click on it. You’ll notice up here on the tab it says organic anti aging skincare, and so it shows up there as well. One good strategy is to not only put your keyword inside your title tag but to put that same keyword in the content of your web page. If that keyword shows up in the content as well as the title, then that means it’s more relevant and Google is going to reward you for that.
So let’s take a look at the source. I happen to be in Internet Explorer. Go up to View, click on Source. Let me bring it over here. And this is the back-end code, the HTML. And if you notice on line 5 we have what’s called, title, right here. That’s the opening title tag, and the closing to it. Everything in between is the title. And the keyword that she’s targeting is organic anti aging skincare, so it’s right there. You can go to any page, view the source, and see what the title is, or like I said, you can see it up here in the tab.
Either way, you want to change the keyword in the title tag for every page. This one happens to be a little bit different. I clicked on Products and it says Organic Products, Anti Aging Products. And so those are the keywords that she’s targeting for this web page. And the more unique they are, the more relevant they are to the content on that site, the more likely you are going to rank better for that keyword.
So, do whatever you can to put your keyword in your title tag, whether you do it yourself with HTML code, or a CMS or content management system like WordPress… that’s an easy way to edit your title tag. Thanks for watching this video and I’ll see you on the next one!