I guess you could consider this a “sister” post to one from a few weeks ago titled Why you should KISS much more often (worth reading). To me, being specific in marketing has a direct correlation with the profitably of a marketing strategy. Isn’t this a good enough reason to be specific? As a marketing [...]

I know I’ve touched on this topic before with the post Learn from an ex-FBI Agent!. However, I just had to tell this story of a new business owner from a while back who was only in business for just a few months. Let’s call her Betty (real person, fictitious name). And believe me, when [...]