Mar 10
22
Why You Should Be Like Donald Trump
Have you ever seen the show Celebrity Apprentice on NBC? I’ve been able to watch it the last couple of weeks with the purpose of obtaining new and fresh marketing ideas.
Towards the end of the show, all the celebrities were nervously sitting in the board room while Trump walked in and took his seat. This is when I realized something. Trump was making these high and mighty celebrities squirm in their seats!
There he was, sitting with his two children on one side of the table, and on the other were rich and famous people trying to defend themselves with reasons why Trump shouldn’t fire them – all on national television.
Even if it is just a TV show, it’s an amazing position that Trump has placed himself in. All dozen or so celebrities look to him as their leader.
So how can you apply this to your marketing efforts?
- Trump has positioned himself as THE expert – THE leader. His show has helped him establish this authority status. What medias can you utilize to do the same? Maybe YouTube, Facebook or a Blog (just like the one you’re reading from your Boise marketing company).
- Trump commands respect because he has confidence in himself, he delivers what he promises, and says things how they are. People are naturally drawn to this type of personality.
- Trump is not “hands-on” with the celebrities until the very end. His son, daughter and television production crew do all the ground work. He just comes in at the finale to do the decision making.
Not that you might accomplish the same celebrity status that Trump has obtained (although anything is possible), but implementing these ideas on a smaller scale can do wonders for your business. Try it out and let me know how it goes!
~Brodie