True story… I was in a specialty retail store today making a purchase. While checking out, the sales rep asked if I had shopped there before. I said yes and gave him my name. He typed it in the computer then showed me the screen to verify that he had pulled up the right account. [...]

If you haven’t done so already, read part 1 to this post. Where you set your prices can actually make or break your business. When starting out, most companies cripple themselves by trying to be the low-price leader. This is a naive way of thinking. First of all, the right way to set your prices [...]

I was talking with a friend yesterday and he was telling me a story about somebody he used to work with. This guy was retired from the FBI and afterward went into consulting and private investigation work.

After a while, he wanted to cut back on the hours he put into his business and to be more selective on who he took on as a client. Problem was, he just wasn’t sure how to do it.

Eventually, he decided to…

What motivates a customer to buy from you as opposed to your competition? Well, you could boil it down to just one simple answer which is also the basis for all marketing principles. The reason why people buy is

Your Boise marketing company is at it again! We’ve just converted our home page to the main page of our marketing blog. Check back often as we will be updating it on a regular basis. You can expect to see a bunch of useful marketing tips and information here. Thanks for visiting!